What you consume builds you too.
Five brands and six products made to the same standard I use to build companies: honest product, no shortcuts, no promises that don't hold up.
The line
Fewer ingredients. More judgment.
ET Brands comes out of one simple obsession: making products worth consuming. Fewer unnecessary ingredients, fewer empty promises, more judgment in every decision. Every product exists because I used it before I sold it, and every package says only what it can back up.
Five brands. One standard.
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et organics
Organic eggs
What it is
Free-range hen eggs. Twelve count.
How it's made
Pasture-raised hens, cage-free and stress-free. No antibiotics, no hormones. We know where every egg comes from and what the hen that laid it was fed.
How I use it
It's the base of my breakfast almost every day. It works the same for cooking at home or producing at scale.
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et organics
Granola
What it is
Oat, honey and walnut granola. 500 grams.
How it's made
No added sugar, no refined oils, no ingredients that add nothing. Five ingredients you can pronounce.
How I use it
For the long work hours, when the gap between meals ends in candy and chips. This is what I keep on hand instead.
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et form
Protein isolate
What it is
Plant protein powder, natural vanilla flavor. 500 grams.
How it's made
Organic pea and hemp. No added sugar, no artificial flavors, no additives. Complete plant protein from a sustainable source.
How I use it
I've been working on putting on muscle for a while, and this is part of that. I'm convinced a founder who takes care of his body lasts longer and decides better: the company doesn't grow if the founder goes down.
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et focus
Focus glasses
What it is
Red-filter glasses, lightweight matte frame. Case and cloth included.
How it's made
Red-light filter lens with a matte finish. Lightweight frame you can wear for hours without noticing it.
How I use it
For the nights I'm still working past midnight. I developed them with founders in mind who work when there's no daylight left.
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et supply
Adaptogens
What it is
Lion's Mane, Reishi, Cordyceps and Turkey Tail. Capsules in a metal tin.
How it's made
Adaptogens are mushrooms and plants used for centuries in traditional Asian medicine. Here they come in capsule form, with no fillers and no unidentified extracts, each species in its own separate tin.
How I use it
They've been part of my daily routine for a while. I brought them into the line because I was taking them before I sold them.
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Dorma
DUO Premium Pillow
What it is
Two recycled-fiber pillows, with a cotton cover and microgel fill. Price: $899 MXN.
How it's made
Fill made from PET bottles recovered from streets, rivers and seas, processed in our own plant. Zippered cotton cover, washable. Softness level 10 out of 10.
Buy nowHow I use it
Sleeping well is the first thing you lose when you're building something. This pillow came out of Technofibers fiber, and it's the proof that the material we pull out of the trash is good for something you use every night. If you don't sleep better, we give you your money back.
Dorma is available now. The rest is on the way.
I'll let you know as soon as each brand is available.
Let me know